Starting from January of this year, 967arch has been appointed Art Director of Viganò and this appointment marks the beginning of a new phase for the company, which, through a coordinated effort across design, product and communication, aims to redefine its image.

The collaboration with 967arch unfolds across several stages. It begins with the identification of new positioning strategies, continues with a reinterpretation of the existing collection and includes the integration of new products through the involvement of additional designers. This process is intended to strengthen the company’s recognizability through an expanded and more cohesive offering.

967arch’s focus will also extend to materials, with particular attention to textiles and finishes, understood as defining elements and as integral components of the brand’s identity and distinctiveness.

The art direction will also encompass all areas in which the brand takes shape and communicates itself, including coordinated graphic identity, photo shoots, catalogs, digital channels, events and trade fairs, as well as the design of stands, exhibitions and installations. The goal is to define an integrated system in which product, image and space engage in a strategic dialogue, reinforcing Viganò’s overall identity.

The exhibition design for the company’s stand at Salone del Mobile 2026 represents an initial opportunity for 967arch to influence the perception of the brand.